The true cost of competitive bodybuilding

And why this is the only sport where athletes pay to be a pro

The cost of competitive bodybuilding is often underestimated. From federation fees and show entry to coaching, food and supplements, the financial commitment quickly adds up. This article breaks down the real cost of stepping on stage in the UK, and why bodybuilding is one of the few sports where athletes pay to compete.

THE promotion of 2025 bodybuilding shows has already begun – but just how expensive is it to be a competitive bodybuilder?

There are federation membership fees to consider, show entry costs, additional classes, tanning, official photos, coaching. And that is without even mentioning food and supplements.

The true cost of competitive bodybuilding in the UK

1. UKBFF (United Kingdom Bodybuilding and Fitness Federation)

2. PCA (Physical Culture Association)

3. NABBA (National Amateur Bodybuilders’ Association)

4. 2Bros Events

5. BNBF (British Natural Bodybuilding Federation)

6. IBFA (International Bodybuilding & Fitness Association)

7. UKDFBA (United Kingdom Drug Free Bodybuilding Association)

The hidden costs of bodybuilding

Let's take competing with the PCA as an example. If a person had ambitions to compete at the PCA British Finals and Universe, this would first involve competing at a regional qualifier. So it would roughly work out as follows:

Membership: £40
Regional entry fee: £60
Tanning: £70
Photos (optional): £40
Universe entry fee: £80
Tanning: £80
British Finals entry fee: £80
Tanning: £80
Total: £530

Remember, as we have mentioned in our additional expenditure, this is without travel and hotel costs, which could easily push the cost of bodybuilding for a season to more than £650.

Then when you factor in the cost of hiring a coach and add in nutrition and supplements, preparing for just two or three shows a season could cost a single competitor well in excess of £1000 a year. When you consider too that some people compete overseas, the cost of competing could come in more than double this amount.

Let's not forget that if you are lucky enough to win a pro card with any federation, this also costs money to register – upwards of 250 Euros per season.

In any other sport, professional means you are the one being paid. So the true cost of being a competitive bodybuilder is certainly something to consider when federations trot out their favoured line of: "We are all for the athletes..."

Written and edited by Gary Chappell, UK Masters bodybuilder, Personal Trainer, Nutrition Advisor, prep and lifestyle coach and former national newspaper sports journalist.

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How much longer can the NABBA Universe rely on its history alone?

The NABBA Universe is one of the most historic titles in bodybuilding but, in a rapidly evolving sport, history alone may no longer be enough. Once considered the pinnacle of physique competition, its place in modern bodybuilding is now open to debate.

COMMENT By the Editor

IT WAS once one of two iconic bodybuilding contests. Most of us saw it studded in white lettering behind the reception of Gold's Gym in the film Pumping Iron. On Sunday, November 3, the NABBA Universe will celebrate its 75th Anniversary.

But does it enjoy the same gravitas as it did in its heyday? Or is it dismissed, overlooked and shunned in favour of any one of the many other more modern, glitzy bodybuilding shows?

The NABBA Universe is still a respected competition, but some might argue that it does not hold the same level of influence as it did during its peak years. Those were particularly during the 1950s through the 1970s. Back then, it was one of the few premier global competitions and attracted some of the biggest names in bodybuilding such as Arnold Schwarzenegger, Lou Ferrigno (below) and Frank Zane.

NABBA had been posting for some months about just how great the 75th edition of the Universe was going to be. But when frontdouble.com asked for details of exactly how it was going to be different from previous incarnations, that very detail was scant.

"People will be travelling from all over the world to compete," came the reply from the federation on social media.

Surely, however, people had been doing just that for years in order to compete at the Universe?

"There is going to be a buffet too, to ensure the party continues," the federation added.

So there you have it. People travelling from far and wide to compete and sandwiches and crisps to boot. This for a competition once spoken about in the same breath as the Olympia.

There is a feeling within those associated in some form or another to NABBA that the federation is, for want of a better explanation, stuck in the dark ages.

Have people run out of patience with the NABBA Universe?

Frontdouble.com interviewed Honorary Life President Jim Charles this month. We put it to him that some critics believe NABBA are trailing rival federations in terms of modernisation. That NABBA is not in the same ball park when it comes to promoting itself on social media. Nowhere can people find full results [frontdouble.com has frequently asked NABBA reps to provide these]. And only class winners are ever posted, if indeed any are.

But Charles insisted that NABBA does have a social media presence. He also appeared all too keen to dampen the enthusiasm shown by some of his reps. "Whoever you are dealing with, it's about trying to get their feet to stay on the ground. A lot of them [NABBA officials] are excited about putting their blazer on and being self important," said Charles in our interview this month. "We are going in the right direction. It's like I told the rest of them [NABBA officials], have a bit of patience."

Frontdouble.com understands it is that very patience that is being tested. To take one rival federation as an example; how many competitors will be at this Sunday's Universe versus how many competed at the recent PCA British Finals? Or perhaps any 2Bros regional qualifier?

How many of the class placings at each category on Sunday will be shown on social media throughout the day, keeping NABBA Universe fans – and bodybuilding fans in general – informed of what is going on at their flagship contest?

One change from previous editions of the Universe that might be regarded as a positive is the link with FitX. That federation will be hosting its British Finals at the NEC in Birmingham on Saturday. And the Expo – with its carnival feel – will spill over to the Sunday. Anyone from FitX deemed good enough will be invited to compete at Sunday's Universe.

But delve deeper and inconsistencies linger. Historically, the top three competitors from the NABBA England have been "deemed good enough" for Universe qualification. This year, however, that rule appeared to have gone out of the window. Why? Well, no one really knows. And therein lies another problem: Communication.

Frontdouble.com is aware of at least one competitor who was interested in competing at the NABBA Worlds in June. But – again to borrow a rival federation's methodology – unlike at the PCA, where you are officially invited to the worlds if deemed good enough, you almost had to be a detective with the calibre of Sherlock Holmes to discover how to compete in the NABBA version.

The competitor in question told frontdouble.com they made several attempts at contacting a number of high-ranking NABBA officials to query how to compete at the worlds. They were met with silence. Eventually a reply was forthcoming. It simply said: "Speak to one of us after you compete at the Britain."

Hardly joined-up thinking of a federation "moving in the right direction". Maybe the competitor should have been patient...

Re-emergence of NABBA Pro division is a positive

One additional positive perhaps, alongside the Expo, is the re-emergence of the NABBA Pro division. However, it was curious to note how there will be no Masters competitors offered pro cards at the Universe, according to NABBA's own running order sheet. This, despite the fact that a Masters athlete was awarded pro status at the NABBA England.

It is undeniable that the NABBA Universe still holds a respected place within parts of the bodybuilding community. But again, this is simply for its history. It has faced difficulties in having to compete in a landscape dominated by federations with bigger platforms and wider appeal.

Cast your mind back to that reception area in Pumping Iron and that studded white lettering. Alongside the countdown to the Universe was also a countdown to another competition: The Mr Olympia. Look at the trajectory of both competitions. One remains the pinnacle of the sport. One is left open to a debate about whether it has lost its shine.

And without doing something more than offering flags and putting posters in gyms, one wonders how much longer the once-mighty NABBA Universe can last on history alone.

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Why Sam Sulek is so successful

The reasons behind the astonishing rise within bodybuilding of a 21-year-old who has never competed

Why is Sam Sulek so popular is a question many in bodybuilding are asking. In a crowded fitness industry full of polished influencers, his rise has been different. With minimal production, a simple training style and a rapidly developing physique, Sulek has built a following that goes far beyond bodybuilding.

COMMENT by Gary Chappell

DURING the recent Arnold Classic, former IFBB Pro and current bodybuilding coach Milos Sarcev posted a picture of himself with Sam Sulek.

Alongside the picture, Sarcev included the caption: "With superstar Sam Sulek. Sensational young bodybuilding prospect that took the world by the storm. Super polite young man."

If you do not know this "superstar" and "sensational young bodybuilding prospect", who is not just polite but "super polite", then some would accuse you of living under a rock. In the world of social media, you are not allowed to have a life outside of bodybuilding. You must have been living under a rock, therefore, had you not been buried pages-deep in social media watching Sam Sulek.

WINNERS' ENCLOSURE: Milos Sarcev (left) and Sam Sulek

Sam Sulek has made a name for himself in the bodybuilding and fitness world via TikTok and YouTube. He has never competed but certainly boasts a physique that looks as though he has.

I made a two-word comment on that post by Sarcev. It simply said: "The world?"

You see, ask 10 people in the street who Sam Sulek is and my guess is eight will say no. That is not "taking the world by storm".

Sulek was so successful he took seven billion people by storm. No perspective allowed

I work in an industry infected with people lost in a seemingly impenetrable bubble. Every sport they attend is "incredible" and anything their interview subjects say are the "best quotes" or "best story ever".

The lack of perspective grows tiresome and so I called for some perspective over Sam Sulek. Hence, yes, while he might have taken the bodybuilding world by storm, he has not taken the world by storm.

Ergo, I am now a "goof", according to social media. A "jealous" goof at that. One who cannot see his potential. One who needs to "sit down, bro".

Playground mentality aside, it leads to a wider point. How is a 21-year-old who has never competed in a bodybuilding show seemingly bodybuilding's next big thing? Why is Sam Sulek so successful?

Frontdouble.com caught up with bodybuilding coach Justin Harris, who offered detailed insight into why Sam Sulek is so successful.

Sulek is so successful because he represents the exact age group who are obsessed with bodybuilding

Harris said:"Sam is successful because he's the exact demographic of the largest portion of people who are currently obsessed with adding muscle mass. Males in their early 20s.

"I used to watch Jay Cutler eat, train, get groceries and send out mail for four hours in those 'days in the life' videos 15 years ago. When you're obsessed with bodybuilding, that's all you think about and you'll watch videos all day long.

"Those people are also of the age who don't have money, so if Sam went the coaching route, it wouldn't have worked as well. But he nailed it. HOURS of YouTube content, frequently posted, of him just training and talking about bodybuilding. And of him showing the bodybuilding lifestyle that a large percentage of 18-26 year old men love. All in a way that they don't have to spend money to access.

"It was brilliant and obvious in hindsight. It also worked because that wasn't Sam's plan. He was also one of those young obsessed men. He wasn't working, he was just having fun filming what he loved to do.

"If he tried to monetise himself out of the gate, it would have gone nowhere. If he tried to monetise his videos (guided them that way) it would have gone nowhere. But because it was real, it was what he loved and it was very high volume – it can't seem like someone is "everywhere" if they're only posting one reel a week, they have to be literally everywhere you go online – it worked brilliantly.

"His is a really cool story in my opinion; young kid follows passion, passion pays off. Thousands of others attempt to replicate it for monetary purposes and they all fail (or will anyway)."

Sam Sulek is certainly successful. He has millions of followers, something ordinarily reserved for champions. He is also now sponsored by Hosstile, the bodybuilding company owned by former IFBB Pro Fouad Abiad. One wonders now whether he will ever compete, however. Maybe now he has too much to lose...

Written and edited by Gary Chappell, UK Masters bodybuilder, Personal Trainer, Nutrition Advisor, prep and lifestyle coach and former national newspaper sports journalist.

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