NABBA'S Honorary Life President Jim Charles has defended his federation saying it is going nowhere – much like the Royal family.
In an exclusive interview with frontdouble.com, Charles – who has been with NABBA for 66 years – believes amateur bodybuilding has become 'all about money'. And ahead of the 75th Anniversary of the Mr Universe on November 3, he has revealed how he has extended an invitation to Arnold Schwarzenegger – saying how the bodybuilding icon and actor still owes him 7 shillings and 6 pence.
This Sunday, October 13, marks the final qualifier for the Mr Universe, with the NABBA England taking place at Brierley Hill in Dudley. Charles described entries as 'going crazy' and believes this will translate to the big one at the Birmingham NEC on November 3.
Established in 1948, the NABBA Universe was the first major international bodybuilding competition, setting the stage for what would become the modern era of the sport. Over the decades, it has been synonymous with excellence, attracting the world’s top physiques and producing legends that would inspire generations of bodybuilders.
The inaugural NABBA Universe competition, held in London, marked the beginning of a tradition that would elevate bodybuilding to new heights. The early years of the competition saw the emergence of iconic figures such as Steve Reeves, Reg Park and Arnold Schwarzenegger. Schwarzenegger’s victories in the late 1960s and early 1970s not only cemented his status as a bodybuilding legend, but also brought unprecedented attention to the sport.
For many, winning the NABBA Universe title was seen as the pinnacle of a bodybuilder’s career. The event was a proving ground for the best of the best, showcasing physiques that combined mass, symmetry and aesthetics in a way that defined the golden era of bodybuilding.
But many would argue that NABBA's influence and prestige have waned in recent years. The emergence of other bodybuilding federations has fragmented the sport, offering athletes more choices and opportunities. This has not just affected the federation's flagship competition, but NABBA as a whole.
The resurrection of the pro division at the NABBA Universe this year may give the federation some cause for optimism. Many reps were keen to stress earlier in the season that they "must make NABBA relevant again". But when asked to provide results from their shows, some reps said they were "too busy" to do so. It is akin to shooting themselves in the very foot that has just taken one step forward.
Asked where he sees NABBA's future within an increasingly tough market, Charles (above) said: "Basically, NABBA, how can I put it? It’s a bit like the Royal family. It’s there and it’s not going to go away.
"All these people who have bright ideas – in fact quite a lot of them are cancelling their shows. With the PCA, their attitude was to do it [the federation] as a limited company. Whereas we’re an amateur organisation and happy with that and it's what we want to be.
"Look what happens in football. I’m a real football fanatic. This blasted money is coming into it to such an extent, it’s ridiculous. I support Wolves and I've supported them ever since the 1950s when we were absolutely incredible. All we can do now is build a great team and along comes one of the premier sides and buys this player, then somebody buys that player and this player and that player. Until in the end, we’ve lost all our best players. It’s all about money."
Challenged on the slim chance of amateur bodybuilding becoming so extreme in that financial sense, Charles said: "We’re offering expenses now [as prizes], so we’re modernising. Otherwise if we don't do anything... It’s a case of going forward.
"And we've got some young new councillors [area representatives], who are full of great ideas. So we’re trying to combine it. Even I followed the one councillor and I’m going around the gyms with a huge poster, having pictures taken with the guys who run the gyms [in order to promote shows]. And that was because of that new rep we had from Southport, Tim Rosiek (below right).
"He’s all excitable. I said to him, 'Don’t worry, I’m copying you'. When I go, I take a bigger poster. He was taking the A4 poster that he’s handing out at all the gyms. Well, I take the A4 poster, but I also had a really big poster done, so that when the organiser or the guy at the gym holds it, it could be clearly seen [in photographs].
"I’m doing some of the things that these young people want us [NABBA] to do, but I’m trying to calm them down that it ain’t all about money.
"I mean, I had 150 competitors [at the NABBA England] in 2019 and I was frightened to death. I was thinking, 'where am I going to stack them all'? It was more than we had at the Britain. So we were going in the right direction then and then Covid came along [the Government's response was to implement a national lockdown]. And that really gave us a bending. But we're on the way back."
Some critics would argue that this is not the case and that the federation's lack of a serious social media presence is a marketing disaster. One example is rival federation the PCA, who churn out results of their shows in real time on competition days. They also heavily promote shows on social media, the number of sponsors they have and pay for professional athletes to fly to their World Championships.
But Charles said: "We've got a social media [presence] now. We're doing all that. Tim Rosiek's very excited about taking everything on. So as far as I'm concerned we're going that way."
When asked how this 75th Anniversary of the Universe would be different from previous editions, Charles said: "We've got all the countries coming. It’s been non-stop. It’s going crazy. I've got it at the NEC, which is one of the major vendors in the country. We’re in a situation where all the countries can register at the NEC. And it's also very convenient to come by train and plane. I’m hoping that’s a good move.
"But we’re also involved with Fit X and their exhibition. They are holding their British Finals on the Saturday. And if any of the competitors are really good enough, we’ll invite them to have a go in the Universe. It’s going crazy.
"I’ve also dropped a line to Arnold because he’s been there that many times. And I asked him if he could come [to the NABBA Universe] and take a bow because, without the Universe, he wouldn’t be where he is today. I haven’t asked him to reply or anything, I just wanted him to come. I don’t want to use him in any form or advertise him. My friendship’s too important for that.
"I don’t want to use him as a pawn to sell tickets. I’ve been friendly with him since we met when he was 20 years of age. I still tease him that I took him over to the cafe and ordered him baked beans on toast and a black coffee, which cost me seven and six. No – he hasn't paid me back. Every time we have an interview they say to him, 'Jim Charles has said that you still owe him seven and six'. He said, 'Yeah, tell him I’ll be back'."
Charles also spoke of how he tries to keep a tight reign on those working on the shows in which he is directly in charge. He was keen to stress that Master of Ceremonies Nigel Gordon-Rae will be told exactly what he has to do, after he received criticism for telling some competitors at the NABBA South East show in May that "obviously you have won because you are the only competitor in the class".
"I don't see the point in saying that," said Charles. "They'd have known they were the only ones when they were on stage. At the Universe, even though he has sent me an A4 of all his bright ideas, I will be telling him exactly what he's got to do. He's being paid and the rest of us are doing it because we want to, not about payment. Nigel is a good compare and is a nice guy but sometimes he gets a bit excited.
"Sometimes you give a bit of leeway to some people and they go crazy. I mean, I'm the Honorary Life President – which I've got to die to lose. I'm the chairman, I'm the show manager and I'm the general lackey. People in my gym said, 'you're cleaning the lavatory' and I said, 'yeah? It doesn't clean itself'. If the lavatory is blocked, I unblock it.
"Whoever you are dealing with, it's about trying to get their feet to stay on the ground. A lot of them [NABBA officials] are excited about putting their blazer on and being self important. With this Universe, which is going to be a really hard day, I can tell you now that the new reps and all the other reps will be working hard – otherwise they'll get a real bollocking. I won't be pulling any punches.
"We've got to kick off at 9am because we've got to get all of those categories in by 6pm. At 6pm they [the NEC] pull the plug out [stop the electric]. That's the sort of ruling at the NEC. So I have to condense 23 categories into that time. There will no interval, either. So if they [reps/judges] want something to eat and drink, Val [wife and NABBA secretary] will have to arrange someone to bring it to them. Because they won't be stopping and yakking for 40 minutes and coming back late.
"I'm going to be very popular on the day. But I've got a job to do and it's got to be done. And I'm hoping we will have a terrific show."
NABBA has what many federations do not; a strong and rich history and tradition. But is that enough in modern-day bodybuilding? Only time will tell.
Charles, 85, said: "Since Covid we have been gradually building up and all of a sudden it's gone mad. So yes we are going in the right direction. It's like I told the rest of them [NABBA officials], have a bit of patience."
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